Alexander Ordones is well known for innovative shoe concept designs and comes along with a impactful amount of experience working for companies like NB (New Balance) and Deckers Brands. Deckers Brands's portfolio of brands includes UGG®, Koolaburra®, HOKA ONE ONE®, Teva® and Sanuk®. So you can only imagine the huge variety of projects Alexander has worked on! He is an expert in shoe design, especially in performance footwear and shares his experience and cutting edge workflow here at inktank.